WTF, Moleskine?!?

OK, maybe I'm just a complainer. How come NO ONE ELSE has noticed this? It's been MONTHS of this crappy paper in my beloved Moleskine sketchbooks and I'm tired of it. Tell me that you see the difference. See the two with gray paper? Those are the sketchbooks. It's not as smooth, it's not as thick, and it's a horrible color. What's up with that?

Here is a nice close up so you can see - ALL of the other books have the right color paper.